Why The Lingerie Industry Can’t Compete With Victoria’s Secret

Source: http://www.businessinsider.com/victorias-secret-will-beat-competition-2013-9 Victoria’s Secret is facing a deluge of competition from lingerie start-ups that seek to challenge the brand. Brands like AdoreMe, Intimint, and True & Co. are trying to seduce Victoria’s Secret customers with lower prices and more tailored selections. AdoreMe offers direct-to-consumer lingerie at about half of Victoria’s Secret prices. Intimint asks customers […]